Email marketing: 16 golden rules

Just starting out with email marketing? Do you need a guide to email marketing? Check out the following tips to gain more opens, clicks and conversions.

Do not buy email addresses

While it is easy to buy email lists, the people on the list didn’t choose to receive email from your company. Plus, these lists are often full of invalid email addresses and spam traps, both of which will help trigger spam filters.

Do not send spam