With content marketing, just do no evil

With thanks to Sammy Williams at Unsplash

In these content marketing heavy times, it is important that companies and entrepreneurs don’t just ‘add to the noise’.

It’s easy to do.

Take the company that talks about itself all the time. On Twitter it can’t stop updating with news about its latest clients, office gossip, and anything else that makes it’s loyal fans happy. Does that sound like good content marketing…